With this realization, we took our first steps online and shared our work on Instagram. What followed was both humbling and inspiring. A growing community began to form, people who resonated with our values, our story, and our commitment to thoughtful craftsmanship joined along in the journey. Order by order, message by message, we learned, improved, and evolved. Today, we are proud to have shipped over 2,500 products across India, each one a reflection of the trust and love our customers place in us.

From the very beginning, sustainability has been at the heart of everything we do. We believe fashion should not come at the cost of the planet or people. Our accessories are designed to be stylish yet responsible, affordable yet durable, and beautiful yet mindful. Every product is crafted with care, using processes that prioritize longevity, minimal waste, and ethical choices.

What makes our journey truly special is that it remains deeply personal. This is still a story rooted in a mother’s passion, now grown into a purpose driven brand that serves kids and women across India. We create pieces that are meant to be worn with confidence and comfort, accessories that feel good not just because they look good, but because they are made with intention and heart.

As we continue to grow, we carry forward the same values that sparked this journey in 2019. Gratitude for our community, respect for craftsmanship, and a commitment to creating fashion that does good. This is not just our story, it is a shared journey with everyone who believes in thoughtful design, sustainable choices, and the power of small beginnings to create something truly meaningful.